The streetwear tennis brand built for the people who were never supposed to be on the court and showed up anyway.
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Fuck Your Country Club.
Let's Play Tennis.
That's not a slogan. That's a mission statement. Sports belong to the people. The ones grinding on public courts, sneaking onto club grounds, and showing up regardless. AIAO exists to say what everyone else is too polished to admit.
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Incumbent Brands Are Missing the People Who Actually Love This Sport
Sports Are Proletariat
Without the people…the watchers, the sweaters, the grinders…sports are nothing. We sneak onto courts, we hit with hand-me-down rackets, we play in soccer jerseys. We love tennis. Tennis just hasn't loved us back.
The AIAO Insight
Ad-In / Ad-Out is the reminder of where we came from and the advantage it gives us. Just because we got in (even if we never fit in), we're living on the edge of something. A chip on the shoulder that puts you on the doorstep of greatness, on your own terms.
AIAO is the bridge across a $3 billion disconnect in the marketplace that is celebrating this tension with swagger, fun, and grit. For the love of the game.
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Why Now Is the Right Time to
Collide Tennis and Streetwear
The culture is already moving. The market just hasn't caught up yet.
Hype Hints
From Brain Dead to KITH to Supreme — hype brands keep coming back to tennis for one-off drops. The demand is validated. The permanent brand? Still doesn't exist.
New Racket Culture in Asia
Badminton and tennis gear in Asia have transcended sport and they're full lifestyle statements. Victor x Dragon Ball Z. Collectors paying thousands. The racket is the accessory.
Grand Slam Swag
GQ called US Open merch "the most covetable in sports." A Supreme x Yonex racket resells for $1,920 on StockX. The intersection of tennis and culture is already a market. AIAO owns it permanently.
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A $3B Market. No One Owns the Streets.
The numbers don't lie (and neither do the people on the public courts every weekend.)
Market Size by 2030
The tennis wear market valued at $2.3B in 2024, projected to $3.1B by 2030. There's room for more brands to play in.
Technavio, 2026
U.S. Players in 2025
A record-high. Up 54% since 2019. The sport is growing fast and it's growing diverse across most key markets.
USTA, 2025
Play Outside the Club
It's happening in public parks, schools, and rec centers. But the country club still represents the game's vibe.
ITF, 2026
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The Advantage
IN — The Opportunity
There is currently no permanent streetwear-meets-tennis brand that delivers off-court style AND on-court performance. The white space is wide open. AIAO covers this ground.
OUT — The Threat
Legacy country club attire that ignores the culture. Hype brands doing one-off collabs and vanishing. "Malbon for golf, but for tennis" is the elevator pitch, but we don't try and play both sides of the culture.
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Not a tennis brand doing streetwear.
Not a streetwear brand doing tennis.
We're first movers into a genuine white space. We draw on the history, lore, design language, and culture of tennis and then execute through streetwear strategy, cultural cues, and unapologetic attitude. We love clever language, thoughtful technical design, and conceptual stories. We hate being derivative, stealing equity, and chasing trends.
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What We're Not About.
What We're About.
Hellz Nah ✗
Being derivative.
Too on the nose.
Puns on puns.
Acting brand new.
Depending on idols. Looking like tennis.
Licking the boot.
Begging to be let in.
That's Wassup ✓
Punk, Hip Hop, Skate culture. IYKYK.
High and low brow. Rocking for the streets.
Inspired by tennis.
Middle fingers up.
Doing our thing. No permission required.
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The Way We Talk
Every message AIAO puts into the world lives inside one of these six creative territories. They're not taglines, they're tensions we live in.
Tennis
It's cool, but it's not that deep, my guy. We love the game without worshipping it.
Made for Play
I'd hit that
Culture
Tension in tennis gatekeeping…as players and fans. We acknowledge it and flip it.
Outsiders
Ivy League
Access
It's whatever. Don't be corny. Just do your thing. Show up. Play.
Common Ground
Better Together
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Your Hitters
Connected by the cultures of design, streetwear, action sports, and tennis. Combined, the founding team brings decades of work with the most culturally relevant brands on the planet…and they all actually play.
Brandon
(Strategy)
Founder. 15+ years of executive marketing and advertising. Connects brands to subcultures through community. Clients: Nike, adidas, JBL, Samsung, Modelo.
Allan
(Sourcing)
Partner. Two decades of sales, sourcing, and brand building — wholesale, DTC, retail. State-ranked college athlete. Clients: Bodega, KITH, DC Shoes, Human Made.
Brian
(Visuals)
Creative director with streetwear and action sports brands. Authentic conceptual storytelling. Decent backhand. Clients: Nike, In4Mation, Sun Diego, ELM, Thrilla Krew.
Eneri
(Products)
Industrial design. Aesthetic technical soft goods engineered to look great and perform. Single-handedly wins in doubles. Clients: Manscaped, Dr. Comfort, RKS.
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Moodboard
From blackletter logos to court-side grit, the AIAO visual world is built at the intersection of street credibility and athletic authenticity
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Who We're Building For
Three distinct customer profiles. Each with their own entry point, channel, and reason to care. Diversity is growing fast: Black/African American participation up 14%, Hispanic/Latino up 12% in 2025, validating AIAO's focus on non-traditional tennis subcultures. (SGB Media, 2026)
I Play Tennis
Tired of what's in the market. Plays in soccer jerseys or workout gear. The insight audience that inspires the look, taps into tennis lore.
- Channels: Paid social, D2C
- Cares about: aesthetics, trends, versatility on street and on court
My Kid Plays Tennis
Here to support their kid, doesn't mind spending. The community audience with disposable income who wants their child to look and feel great.
- Channels: Amazon, pro-shops
- Cares about: technical performance, design, price
Played as a Youth
Nostalgic to the sport as both spectator and former player. Not a tennis nerd, just someone who gets it. The cultural credibility audience.
- Channels: D2C, lifestyle retail
- Cares about: PR, design aesthetic, storytelling
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Markets & Retail
We go where the culture lives. From concrete courts in Brooklyn to pro shops in Tokyo. The U.S. remains the largest single market, accounting for roughly 33% of global consumption. (Technavio, 2026)
Key U.S. Markets
- California: Bay Area, LA, San Diego, Palm Springs
- PNW: Seattle, Portland
- East Coast: Brooklyn, Queens, Virginia Beach
- Etc.: Houston, Miami, Atlanta, Oahu, Salt Lake City, Colorado, Orlando, Arizona
International
- Hong Kong, Tokyo, Okinawa, Seoul, Manila
- London, Paris, Mexico City, Melbourne
Retail Strategy
- Tennis: Pro-shops, big box sports stores
- Street: Anywhere Malbon, Stussy, or Vans is sold. Zumiez.
- Curated Lifestyle: Independent boutiques and cultural retailers
- D2C: Direct-to-consumer owned channel with full margin
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What It Costs. What We Charge. What You Keep.
Adults — MSRP: Satisfy, Stussy, Patagonia tier
Tees
$50–$90
Bottoms
$75–$150
Hoodies
$80–$120
Cut & Sew
$80–$200
Accessories & Goods
$30–$75
Kids — MSRP: Little Giants, Mini Rodini tier
Tees
$30
Bottoms
$40–$75
Accessories
$20–$40
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The Path to $3MM Exit (2026–2029)
A $3MM exit represents a conservative 1.5x revenue multiple on Year 3 earnings. Here's how we get there (methodically and with swagger.)
Year 1 — 2026
Revenue: $50k–$150k
D2C Only + US Open Pop-up. Graphic capsules. Organic seeding and street teams. Lean $5k production runs.
Year 2 — 2027
Revenue: $500k–$750k
Tier-1 wholesale (KITH, Bodega). Performance tech + kids line. Collaborative drops and retail collabs. Scaled sourcing via Allan.
Year 3 — 2028
Revenue: $1.5M–$2.0M
Global retail (Tokyo/Seoul). Full performance lifestyle collection. Scaled paid media and acquisition PR. Optimized 3PL at 70%+ gross margin.
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Thank You.
AIAO is more than a brand. It's a movement for everyone who was told the court wasn't for them.
We're here. We're playing. And we're just getting started.
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